We wanted to design the Business Nate website in a way that would reflect the personality of the brand itself as well as that of the man behind the business. We chose to take on a darker theme with lighter accents to give the brand a premium feel and to allow for the information on the webpage to be the main focus. Custom animations were also created for the various sections to make the site feel more fluid and not like a static document.
One of the most important features of the website is its booking system integration. As “Jam Sessions” are a key component of Nate’s Business it was important to create a platform that make it easy for clients to find information about them and book their session without ever having to leave the website. We placed clear calls to action throughout the site, making it easy for users to navigate the website and find the information they were looking for. We also picked a colour scheme that would be eye catching and make the main content stand out.